Inform Inspire Create - an event that will be shared again and again
You’ve spent months and thousands of pounds of your marketing budget on planning the perfect award ceremony, trade show or industry speaker conference - your blood sweat and tears have gone in to creating something special. Creating moments that people will remember, talk about and share. You want the world to know how good your event was and for people to be clear why they should join you next time….And if that wasn’t enough, you’d like to win brownie points with the boss, investors, sponsors or shareholders.
But, one of the things event organisers often neglect is the event filming. Either they don’t plan for it at all, or it becomes a last minute tick-box exercise resulting in a film that makes the event seem as exciting as a funeral procession. If this is you, you’re seriously missing a trick. A well-planned high quality event film will dramatically increase the value you create from your conference, expo or trade show and will give you a stack of content to use for next year, increasing your shelf life and making you king or queen in the world of content marketing… Video is the most effective way to remind everyone how brilliant you are and it is proven to be the most engaging type of content.
A film created in line with your event objectives such as showcasing your brand, getting your messages across in a different way and capturing the spirit of the event to share with those who couldn’t be there – can become one of your most powerful marketing tools.
It’s an opportunity to share the event, expo or conference that you’ve worked so hard on with a much wider audience by using the film on your website or social media. The content can be multi-purposed and used to promote future events and inspire more people to attend which in turn will make you money. This is a wise investment with 52% of marketing professionals naming video as the type of content with best ROI.
Burning with questions? Email me today to schedule your free consultation meeting.